eBay
x DEPT

As it turned out, my nerves about moving into agency life weren’t entirely based in reality. Just two years into my agency career as a Senior Copywriter at DEPT, I was promoted to team Copy Lead and handed the reins of a brand that I like to refer to as “15 brand voices in a trench coat”.

eBay is a big, beautiful, fascinating Hydra: Pre-loved fashion, high-value collectibles, auto parts and accessories, luxury fashion, refurbished goods, rare sneakers, financial products, and a whole ecosystem of B2B and C2C comms. Each vertical demands specific TOV and messaging nuances, but all of them must find harmony through a clear, conversational, approachable, and accessible brand voice (in up to 16 languages, no less).

I oversee as many as 15 junior and senior creatives at a time, helping them whittle stacked messaging hierarchies into lean and economical copy, make a headline sing in 33 characters or less, bring the fun (without puns), and remember those dang serial commas.